The Pale is an epic historical drama that combines the emotional intensity of Poldark, the cultural fascination of Shtissel and the character breadth of Deadwood and The Crown. All of which have attracted exceptionally large audiences. As a genre, historical fiction series have consistently generated the largest following, exceeding the viewership of other genres:

• “Vikings” averaged 5 million viewers per episode during its peak seasons​ (whattowatch.com)​.
• “The Crown” consistently ranking in Netflix’s top ten attracted over 73 million households worldwide by the end of its fourth season​ (Columns)​.
• “Shogun (2024)” achieved significant viewership success. The premiere episode garnered 9 million views globally within the first six days, setting a record for the highest premiere viewership on FX and surpassing other popular series like The Bear, making it the #1 scripted General Entertainment series premiere globally during its release period​ (Advanced Television)​ .
• “All the Light We Cannot See” ranked number 18 out of 6,600 titles in Netflix’s 2023 audience viewing metric report.
• “Bridgerton” was viewed by 82 million households within the first 28 days, making it one of the most-watched shows on Netflix​ (Columns)​.
• “The Empress”, a German production about the mid-19th century life of Elisabeth of Austria was Netflix’s second-most watched series worldwide for two weeks and the seventh most popular non-English series of 2022, with over 150 million hours streamed.
• “Game of Thrones”, although primarily a fantasy series, includes significant historical elements inspired by medieval history. It was the most-watched series on HBO, with the final season averaging 44.2 million viewers per episode across all platforms​ (whattowatch.com)​.
• “Chernobyl” averaged 6 million viewers per episode in the US alone​ (whattowatch.com)​.
• “Marco Polo” was watched by millions globally, despite its relatively short run from 2014 to 2016​ (whattowatch.com)​.
• “Victoria” had an average of 7.7 million viewers per episode in the UK.
• “The Borgias” attracted millions of viewers on Showtime.

The Pale is intrinsically an international entertainment whose distribution opportunities are further enhanced by the expansion and diversification of regional streaming channels. In addition to Streaming Video on Demand (SVOD) channels, a new streaming model, Free Ad-Supported Television (FAST) has emerged and spread rapidly throughout the world.